BBA - Information Management
The course enables learners to learn business management, develop conceptual knowledge about the business environments, analytical and research skills.
The objective of BBA programme is to build a pool of KPO professionals in India, who can sustain the growing momentum of all sector and help it achieve new levels of profitability and customer responsiveness.
This programme is specially designed to prepare you for a career in modern business and management. This course aims to develop competent managers for general business administration and management, capable of working in a contemporary international context.
Key Highlights
Three Year programme Commencing August 2010
Seasoned industry professionals as Guest faculty from Market Research Industry and other reputed MNC
Theory session at the state-of-the-art, fully equipped, N-CARE Campuses at Faridabad and Bangalore.
Extensive hands-on projects and internship with Market Research Company
Dual Degree offered on successful completion of the course. An International Degree would be given along with UGC recognized Indian University.
A systematic understanding of management-related problems, and conceptual tools for analyzing and evaluating management issues.
A sound knowledge and understanding of the discipline of management with an emphasis on the analytics, research and institutional forces shaping modern business.
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Curriculum
| Semester I |
Semester II |
| Management Foundation |
Organizational Behaviors |
| Business Environment I |
Basic Research |
| Managerial Economics |
Business Statistics I |
| Computers in Management |
Communication Skill II |
| Financial Accounting |
Database Management |
| Communication Skill I |
Customer Relationship Management |
| Introduction to Information Management |
Integrated Marketing Communication |
| Information Literacy |
Business Environment II |
| Semester III |
Semester IV |
| Marketing Management I |
Marketing Management II |
| Business Law |
Human Resource Management I |
| Business Statistics II |
Production & Operation Management |
| Communication Skill III |
Quantitative Research |
| Financial Management I |
Financial Management II |
| Management Information System |
Research Project Management |
| Research Methodology |
Qualitative Research |
| Cost & Management Accounting |
Research Report Writing & Presentation |
| Semester V |
Semester VI |
| Business Policy & strategic Management |
Entrepreneurship Development |
| Personality Development |
Public Relation & Corporate Image |
Sales & Marketing
| Semester V |
Semester VI |
| Strategic Marketing Management |
Brand & Advertising Measurement and Tracking |
| Brand Management |
Consumer Panels : Design & Measurement |
| Client Service : Acquiring & Retaining Business |
Retail Measurement |
| Multivariate Quantitative Research |
Forecasting Method |
| Digital Marketing |
B2B Research |
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Media Research & Audience Measurement |
Finance
| Semester V |
Semester VI |
| Principal of Investment Management |
Understanding Stock Market |
| Financial Services Marketing |
Banking & Financial Institution |
| Financial Analysis |
Corporate Finance |
| Equity Research |
Credit Risk Management |
| Financial Derivatives |
Valuation Concept |
| Investment & Portfolio Management |
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Human Resource
| Semester V |
Semester VI |
| Performance Management System |
Workforce Profile |
| Industry Law |
Recruitment & Retention Strategy |
| Manpower Planning |
Workforce Development |
| Organizational Development & Change |
HR Performance Evaluation |
| Training & Development |
Compensation & Reward Management |
| Employee Satisfaction Survey |
Human Resource Management System |
